Wordmarks tend to work well with other elements like images, icons, or symbols, giving designers flexibility when designing graphic elements that represent their brand.They are easy to remember and associate with your business name, which can help build brand recognition over time.For details, see Using social media icons. Social media icons can be used when linking to an official social media account or when promoting it. Details on using the logos are covered in the terms and conditions of the agreement.įor more information, see the technical specifications for partnering. When Government of Canada communications products are part of a formal partnering or sponsorship arrangement with external organizations, the logo of each organization can be displayed. For more information, see Rules on the use of logos. In each instance, a Treasury Board submission is required. replace a department’s official symbols.add an identifying symbol to a department’s corporate identity.
#BEST WORDMARKS HOW TO#
This section explains how to create and use logos and symbols other than the official symbols of the Government of Canada. Creating and using other symbols and logos
Article 6ter of the Paris Convention for the Protection of Industrial Propertyįor more details, see Legal protection of the official symbols of the Government of Canada.Trademarks Act, subsection 9(1) (Prohibited marks).
The official symbols, including all design and colour variations, are legally protected against unauthorized use in Canada and abroad under: The 2 versions of the animated Canada wordmark To obtain a copy of the digital master file of the animated Canada wordmark, contact your department’s FIP coordinator.įigure 4. in white type with the FIP red flag symbol on a black background (recommended for large scale formats, such as television and cinema advertising)įor details on how and when to use the animated wordmark, see Video ads and Videos.In black type with the FIP red flag symbol on a white background When used, the animated wordmark must always appear in its static form as the final image and must be either: The animated version of the Canada wordmark may be used in certain government communications products, for example, videos. The left bar of the symbol starts at one half of “x” to the right of the letter “d.” Animated Canada wordmark The top of the symbol is at the cap height line. The bottom of the symbol is one quarter of “x” above the last “a” in “Canada.” The exact position of the flag symbol in the wordmark is based on the width of one of the bars in the symbol. The flag symbol is located above the last “a” in the wordmark. The bottom serif on the “d” starts at the baseline and slopes up to the right at an 8-degree angle. The top serif on the “d” slopes up from left to right at a 3‑degree angle, ending at the cap height line. The 4 dashed lines indicate the following (starting from the bottom, moving up): In the wordmark, thinner lines of the original typeface have been thickened. The Canada wordmark uses a modified version of Baskerville.
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